Caring Consumers turn to Raw Essentials, Carol Alt’s New Eco Chic Skincare Line
New York, NY – December 28, 2010 — Supermodel Carol Alt just made Duane Reade a whole lot greener with her new skincare line. Carol Alt believes in a healthy Raw lifestyle, from the food she eats to the cosmetics she uses. Raw Essentials is the first raw anti-aging skincare line that is certified Raw. Carol made her all-natural skincare line with the latest organic ingredients, like green tea, blue chamomile, cucumber, lime, rose, tea tree oil, tangerine, lavender and calendula. Raw Essentials is never heated above 115°F, to preserve vitamins and nutrients that create glowing, healthy-looking skin. Raw Essentials is truly a breakthrough in anti-aging. Women are turning to this highly-covetable skincare line for wrinkle reduction without the use of harsh chemicals. The wildly popular skincare line will be available at Duane Reade stores in the New York Metropolitan area on November 13th.
Carol Alt is one of the most recognizable faces in the world, having graced more than 700 magazine covers and 65 films. She is the among the Top 5 Models of All Time, according to AskMen.com, alongside Christie Brinkley, Cindy Crawford, Gisele Bündchen and Kathy Ireland. You may know her from her iconic Sports Illustrated Swimsuit cover, her recent Playboy spread or her appearances on The Celebrity Apprentice with Donald Trump and the Dancing With the Stars in Italy. Dubbed “The Face” by Life Magazine, Carol appeared in ads for everyone from Cover Girl to Diet Pepsi and Noxzema. Over the past decade Carol Alt has become an expert on Raw food and beauty. Carol created her own line of beauty products to incorporate her healthy raw lifestyle into skincare.
Raw Essentials is cruelty-free without petroleum, sulfates, detergents, parabens, artificial colors or fragrances. The Raw Essentials line includes facial cleanser, scrubs, eye creams, toners, facial moisturizers and body moisturizers. What is Raw Essentials missing? Silicone, petroleum, artificial fragrances, dyes, and other chemicals found in most beauty products. Raw Essentials is powerful, plant-based, raw skin care, using the power of nature to give you younger-looking skin. Get supermodel skin the natural way with Raw Essentials. To get glowing, healthy-looking skin like glamazon Carol Alt, look for Raw Essentials at Duane Reade.
For media inquiries and interviews with Carol Alt, contact Philip Masiello at Raw Essentials at 443.472.5994 or pmasiello@rawessentials.com.
About Duane Reade:
Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company’s brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City… everything for “How I Feel”, “How I Look”, and “What I Need Now”. Duane Reade operates 250+ stores throughout the metropolitan New York City area and is part of the Walgreens family of companies.
